Business to Bruce
In 2016, Bruce County launched our innovative Business to Bruce program. Business to Bruce attracts the attention of entrepreneurially-minded individuals within specific target audiences and connects them with local entrepreneurial leaders. To develop this program, Bruce County studied the potential growth areas for each community and the types of entrepreneurs (the “who”) with the potential to flourish there.
Business to Bruce recognizes that entrepreneurs want to talk to other peers and they want good information about prospective communities at their fingertips. An innovative “matching-making tool” on www.businesstobruce.com connects prospective entrepreneurs with a community that fits their business needs and their lifestyle and with a peer and local entrepreneur to guide them through the process. The program brings public and private together in such a way that focusses the attention on the entrepreneur and their needs.
Business to Bruce is fairly new and as more communities and local entrepreneurial leaders come on board the website and program will continue to grow. Bruce County plans to spend the next few years building this entrepreneurial network and fine-tuning the program.
Explore the Bruce
The Explore the Bruce Program markets and promotes Bruce County as a place to visit and has been successful for more than 15 years. The program brings tourism stakeholders together and fosters the development and marketing of unique tourism experiences and destination infrastructure.
Explore the Bruce also runs an incredibly successful “Adventure Passport” which takes participants on an off-the-beaten-track scavenger hunt all across Bruce County every year. The Adventure Passport encourages visitors to stay longer, visit more attractions, eat at local restaurants, and shop in local stores.
Moving forward, this program will continue to market and promote Bruce County as a place to visit and enhance the message so visitors might also consider Bruce County as a place to live and work.
Spruce the Bruce
Spruce the Bruce is a local community improvement initiative created in 2011. The program generates social and physical change in rural communities, improving local quality of life and creating attractive, supportive business environments.
Local community efforts are supported through the program by bringing stakeholders together to build community capacity and assist with strategic policy and capital investment. The program provides Bruce County’s business communities with funding for projects around façade improvement and streetscape beautification, among others. Grants like this ensure our communities are attractive and sustainable.
The Spruce the Bruce Program builds on the success of partnership with multiple levels of government, citizens, businesses and organizations to foster grassroots improvement initiatives. The program continues to gain momentum, stimulate great return on investment and receive both provincial and international recognition.